ABM Foundations
Account Research Studio
Teach marketers to build account dossiers that respect privacy, procurement, and cultural nuance.
Cohort 5 weeks · studio Advanced Research pods
Program narrative
Research studio sessions walk through public filings, partner interviews, and respectful social listening. Outputs include dossier outlines, red-flag lists, and escalation criteria when intel is thin.
What ships inside
- Dossier outline with ethics checklist
- Partner interview question bank
- Red-flag list for procurement-heavy industries
- Guidance on storing intel in CRM notes responsibly
- Weekly critique of anonymized dossiers
- Library of Korean/English executive bios formatting
- Office hours with strategist
Outcomes we measure together
- Produce four dossiers with documented sources
- Establish escalation rules when data is incomplete
- Share a research quality rubric with SDRs
Daniel Ryu
B2B strategist with journalism training and compliance coursework.
Tuition reference
KRW 680,000
Informational reference only. See Returns & Refunds for cooling-off details.
FAQ
No. We focus on consented interviews, filings, and publicly available information with clear citation practices.
Participant notes
“Account Research Studio changed how we cite intel in Salesforce. The ethics checklist is now mandatory.”
“Dossier critiques were kind but direct. I still want more time on partner interviews—that part felt compressed.”