Demand Generation
Demand Signal Architecture
Translate noisy intent data into a stage-aware map that marketing and sales can share without rework.
Cohort 5 weeks · hybrid Intermediate RevOps alignment
Program narrative
This studio course rebuilds how your team reads intent, firmographic fit, and engagement depth. You leave with a living blueprint that names each funnel stage, the evidence required to advance a record, and the handoff language revenue teams expect.
What ships inside
- Signal dictionary with definitions owned by rev ops
- Stage entry/exit rules drafted with legal-friendly language
- Workshop kit for quarterly signal audits
- Scenario drills using anonymized Korean SaaS examples
- Dashboard skeleton compatible with HubSpot or Salesforce
- Office hours with a demand mentor twice per sprint
- Peer review loops with another cohort company
Outcomes we measure together
- Publish a single source of truth for funnel definitions
- Reduce duplicate nurture tracks caused by ambiguous stages
- Give sales a concise brief when marketing escalates a lead
Haeun Park
Former head of lifecycle programs for a Busan logistics SaaS stack.
Tuition reference
KRW 620,000
Informational reference only. See Returns & Refunds for cooling-off details.
FAQ
No dataset is perfect. We start with a diagnostic week and teach you how to document gaps without freezing campaigns.
Participant notes
“The Demand Signal Architecture workbook forced us to name three phantom stages we were debating for months. Still updating it weekly with product.”
“Mentor notes on our stage criteria were blunt in a useful way. The cohort review with another Busan team was the highlight.”